HUB chosen for Maidenhead project


Award winning developer HUB has been appointed by landowner Smedvig to take forward the development of ‘The Landing’ – a major new development in the heart of Maidenhead.

With a successful track record of delivering well-designed, community focused residential schemes around key outer London locations, this project marks HUB’s first foray outside of London, and its first collaboration with Smedvig.

In line with HUB’s focus on delivering homes near to strong transport nodes, ‘The Landing’ will benefit from Elizabeth Line services from December 2019. The site is the vital link piece between the newly refurbished station and the rest of Maidenhead town centre.

Robert Sloss, Chief Executive at HUB, said: “HUB has a proven track record of unlocking complex sites within the M25 to deliver high-quality homes and we are excited to bring that experience to this important regeneration project in the centre of Maidenhead. We think Maidenhead’s got a lot going for it already, and the arrival of the Elizabeth Line will really put it on the map as an exciting location to live and work. We are also really pleased to be working with Smedvig, a business which we share much with in terms of approach.”

Smedvig was originally granted Outline Planning Permission by the Royal Borough of Windsor & Maidenhead for ‘The Landing’ in October 2015, with award-winning practice Studio Egret West acting as masterplanner and lead architect.

The 3.1 acre development will include apartments, work space, shops and leisure. A central public space – Lantern Circus – will feature a public art centerpiece and will form a link between the station and the existing shopping centre and high street Beyond.

Jostein Kalsheim, COO at Smedvig said: “We are very pleased to have appointed HUB as our lead Development Manager for ‘The Landing’. We are confident they will strengthen the team, and lead the further development of the project to a successful completion in close co-operation with Smedvig and the Royal Borough of Windsor and Maidenhead.”

The island site is bordered by Broadway, King Street and Queen Street, falling within the Broadway Opportunity Area. With the pending arrival of Crossrail services from 2019, the borough’s planning policy for major town centre regeneration further serves to encourage new investment in the area.